Minoan is redefining the retail experience through its concept of Native Retail, which emphasizes the discovery of products in real-life settings where they are actively used. This approach allows consumers to connect with items in environments like hotels and homes, rather than through traditional displays or digital merchandising, fostering genuine moments of engagement. The company builds a platform that connects design-oriented hospitality partners with a curated selection of over 150 brands, enabling these spaces to transform into immersive, shoppable showrooms. By prioritizing authentic consumer experiences, Minoan aims to reshape how products are perceived and purchased, while contributing to a collaborative culture that values curiosity, ambition, and a proactive mindset in its team members.