NEAR is a decentralized application platform designed to make it easier for developers to build and deploy applications in a blockchain environment. It aims to bridge the gap between traditional software development and the emerging decentralized web by focusing on usability, scalability, and performance. NEAR's mission centers on fostering open economic access, enabling individuals and organizations to control their assets, data, and governance. Additionally, NEAR is committed to building a more inclusive digital economy, empowering users with the tools they need to create, collaborate, and innovate. The organization's values reflect a culture of collaboration, transparency, and a strong emphasis on the end-user experience, driving the development of technologies that enhance the functionality and accessibility of decentralized applications.