NielsenIQ (NIQ) is a leading consumer intelligence company that specializes in understanding consumer buying behavior across the globe. By combining advanced analytics with comprehensive data insights, NIQ helps businesses identify growth opportunities and optimize their strategies. The company emerged in 2023 following a merger with GfK, enhancing its capabilities and global reach, covering more than 90% of the world’s population across 100+ markets. NIQ's focus is on delivering actionable insights that empower clients to navigate retail challenges and drive sustainable growth. A commitment to diversity, equity, and inclusion is fundamental to NIQ's culture, ensuring that every team member reflects the varied clients and communities the company serves.