Novig operates a pioneering sweepstakes-based sports prediction market that transforms the traditional landscape of sports betting. The platform allows users to engage in sports predictions without adhering to conventional gambling constraints, thus ensuring compliance with regulatory standards while enhancing user engagement. Founded by Jacob and Kelechi, recent Harvard graduates with extensive expertise in quantitative trading, Novig aims to provide a more accessible and enjoyable betting experience by enabling users to bet directly against one another or the market, rather than against a house. As a company, Novig values technological innovation and user-centered design, positioning itself as a leader in the evolving regulatory landscape of sports betting in the United States.