Octagon is a global creative agency specializing in sports, entertainment, and experiential marketing. As the sports and entertainment arm of the Interpublic Group, Octagon connects brands with fans through innovative marketing strategies and engaging consumer experiences. The agency collaborates with a diverse range of clients, from high-profile brands to grassroots organizations, to craft impactful sponsored events and marketing campaigns that resonate across various platforms and demographics. Octagon's mission centers on harnessing the power of play to create memorable moments and foster authentic interactions between brands and their audiences. The company values creativity, collaboration, and a deep understanding of culture, ensuring that they remain at the forefront of evolving consumer expectations in the dynamic landscape of sports and entertainment.