OnIt Athlete connects fans and athletes through team collectibles, focusing on creating revenue-generating opportunities for athletes and providing accessible entry points for fans, especially the next generation. Their flagship product is officially-licensed, team-based collegiate trading cards. By facilitating relationships between fans and athletes, OnIt Athlete aims to enhance the sports community while driving growth for their retail partners. The organization values collaboration, proactive problem-solving, and a commitment to excellence in providing marketing support and insights to ensure success in the collectibles market.