Orita is a data science and machine learning company that provides innovative marketing solutions to direct-to-consumer brands. By using advanced mathematical models and machine learning techniques, Orita helps brands optimally engage their subscriber lists, allowing them to communicate more effectively while reducing unnecessary marketing efforts. This approach not only saves brands money but also enhances email deliverability, increasing overall return on investment. Orita functions like a SaaS company but is fundamentally centered on data science, striving to empower businesses with tools that improve customer engagement and streamline marketing processes. The company's mission revolves around responsible communication practices that champion effective marketing and drive tangible results for its clients. Orita values a collaborative and innovative work environment where all team members contribute to building impactful solutions and shaping the brand's culture.