OUAI is a lifestyle brand founded by celebrity stylist Jen Atkin, specializing in hair, body, and fragrance products that prioritize ease of use and high-quality ingredients. With a mission to empower individuals to feel confident in their own skin, OUAI provides formulations that are cruelty-, paraben-, and sulfate-free, catering particularly to those with color-treated hair. The brand promotes inclusivity and diversity, aiming to create positive societal change through its community initiatives and product offerings. OUAI's culture is centered around values such as collaboration, authenticity, and a balanced work-life approach, fostering an environment where team members can thrive while contributing to the brand's mission. This ethos resonates through their various roles, from product development to public relations, each aimed at enhancing the customer's experience and broadening OUAI's global presence.