Oula is redefining maternity care by integrating obstetrics and midwifery to provide a more personalized and evidence-based experience for pregnant individuals. Their modern maternity centers, which opened first in Brooklyn in 2021 and subsequently in Manhattan, aim to establish a new standard for pregnancy care that harmonizes the best practices of modern medicine with empathetic, human-centered support. The Oula model includes a patient-centered medical team and a digital care platform that facilitates both in-person and remote interactions. With plans for further expansion, Oula commits to supporting a diverse range of patients with a focus on accessibility, collaboration, and delivering high-quality, compassionate care throughout the entire maternity journey.