Plum is an employee insurance and health benefits platform dedicated to making health insurance simple, accessible, and inclusive for modern organizations in India. With healthcare costs significantly outpacing general inflation, a large portion of the Indian population is reliant on employer-sponsored insurance. Plum aims to provide quality health benefits to 10 million lives by the year 2025, addressing the growing need for affordable health insurance solutions. The company partners with businesses to ensure that employees receive the necessary healthcare support, leveraging backing from prominent global investors such as Tiger Global and Sequoia Capital. Plum's mission centers around enhancing employee wellness while navigating a rapidly evolving market, making it an integral part of the conversation around health benefits in India.