Primary is an early-stage venture capital firm based in New York City, with nearly $1 billion in assets under management. The firm is dedicated to supporting the founders of transformative businesses through substantial investment and the largest portfolio impact team among seed investors. Primary’s approach emphasizes a low-volume, high-conviction model, allowing the firm to provide exceptional resources and expertise to help startups succeed. Among its portfolio are notable companies such as Chief, Alloy, and K Health, which have shown industry-leading seed-to-Series A graduation rates. Primary's commitment to incubating and growing innovative companies, particularly in areas like consumer products and generative AI, positions it as a pivotal player in the venture landscape, aiming to build scalable, successful businesses.