Proxima is a data intelligence solution designed to transform the consumer technology landscape by providing B2C businesses with the insights needed to make informed decisions. Utilizing a proprietary database of over 60 million unique shopper personas, Proxima empowers brands to enhance their acquisition, retention, and operational strategies through advanced AI-powered solutions. With tools like Customer Explorer, Proxima helps brands uncover valuable customer insights, such as understanding their best customers and identifying broader market segments, ultimately driving profitable growth. Their mission revolves around maximizing performance by turning raw purchase data into actionable insights that are typically inaccessible to many companies.