Public Square connects consumers with businesses that align with their values, operating primarily in the parallel economy. The platform aims to empower consumers to shop according to their principles, offering a marketplace where like-minded shoppers and merchants can thrive. Public Square oversees several wholly owned subsidiaries, including Credova, a financing company catering to specific industries, and EveryLife, which specializes in baby products. The company emphasizes a commitment to personal freedom, family, and the support of small businesses, considering these values essential to the American ethos. Public Square is on a growth trajectory, leveraging data to understand and fulfill the needs of its community while advocating for principles that resonate with its members.