RAPP is a global precision marketing agency that leverages data, technology, and creativity to enhance client growth and foster authentic customer connections. As part of Omnicom's Precision Marketing Group, RAPP specializes in creating tailored marketing solutions that prioritize individuality and empathy, engaging consumers on a personal level. The agency is comprised of a diverse team of strategists, data scientists, creatives, and technologists, all dedicated to delivering personalized experiences across various platforms and industries, including luxury brands like Mercedes-Benz and everyday consumer goods like KFC. RAPP is committed to maintaining an inclusive workplace, emphasizing the wellbeing of its employees while championing diversity and collaboration in every aspect of its work. Its innovative approach to marketing combines connected data, content, and decision-making to adapt strategies to the unique needs, beliefs, and behaviors of each brand's audience.