Red Bull is a global beverage company known for its flagship energy drink and a diverse portfolio that includes sugar-free options and limited-edition flavors. The company emphasizes a mission to energize the world and fuel creative expression, particularly within sports and cultural contexts. Red Bull engages with consumers through innovative marketing, sponsorships, and events, showcasing extreme sports, music, and art initiatives that resonate with dynamic and active lifestyles. The company's values center around performance, community, and pushing boundaries, inspiring its teams to cultivate a passionate, spirited work environment. Employees at Red Bull are encouraged to think creatively, embrace challenges, and actively contribute to a brand that is synonymous with vitality and inspiration.