Sama specializes in democratizing professional coaching to address the significant challenge of employee engagement. By providing an accessible app that connects employees with personal coaches, Sama aims to empower individuals and enhance workplace productivity, retention, and overall satisfaction. Rooted in the principles of equality, fairness, and transparency, the organization is dedicated to fostering a culture of belonging and support for diverse perspectives. Sama's mission is underscored by its commitment to values such as adaptability, striving for greatness, inclusivity, honesty, and fun, which guide their efforts to make a positive impact on businesses and employees globally.