Sifted is a media platform dedicated to delivering insightful journalism about the technology and startup ecosystem in Europe. Backed by the Financial Times, Sifted provides founders, investors, and industry professionals with in-depth analysis, compelling company profiles, and narratives that highlight significant startup trends. Instead of focusing on everyday funding announcements and product releases, Sifted prioritizes the stories that shed light on the broader lessons and experiences that come with building businesses. With a team of reporters situated across Europe, Sifted emphasizes high-quality content and aims to foster a strong community through various events, including the Sifted Summit and digital panels. The company values collaboration, honest communication, and the importance of creating spaces where voices from diverse backgrounds can be heard and celebrated.