Simple is a mobile application designed to empower users in improving their nutritional habits and overall well-being. With over 15 million downloads and a strong reputation supported by more than 300,000 five-star reviews, Simple provides personalized nutrition guidance and meal tracking, fostering a healthy relationship with food. The app incorporates insights from a diverse team of nutrition and behavioral health experts and features Avo, a personal wellness assistant that offers timely suggestions. Simple aims to create a supportive environment where users can easily adopt and sustain healthy habits, making significant strides in their health journeys. The company emphasizes innovation, data-driven decision-making, and teamwork, cultivating a culture that values quick impact and continuous improvement.