Simplebet is a B2B sports technology company that leverages machine learning and real-time solutions to turn every moment of sporting events into betting opportunities. Their mission is to enhance fan engagement by offering intuitive and entertaining betting products, particularly in the realm of microbetting, which serves leading operators worldwide. Simplebet aims to redefine the user experience for casual sports fans while also optimizing market creation and trading through automation and algorithmic odds, thus increasing efficiency and uptime in sports betting. As the company continues to expand, they focus on providing an end-to-end solution for in-play wagering, making it easier for users to interact with their betting platforms. Simplebet places a strong emphasis on diversity and inclusion within its workforce, creating a supportive environment for all employees.