Smarking is a provider of software and data technology solutions for the global parking industry, which is valued at $655 billion. The company aims to enhance urban mobility by building a digital infrastructure that transforms parking data into actionable business results. Smarking's flagship product, a dynamic pricing engine, uses advanced algorithms to facilitate automatic yield management, significantly boosting online parking sales for facilities across numerous U.S. cities without requiring manual interventions. Partnering with major organizations such as Brookfield Properties and the City of Miami, Smarking is establishing itself as a leader in the U.S. parking market. Founded by a diverse team of MIT PhDs, data scientists, and engineers, the company has embraced a remote-first culture and is dedicated to fostering teamwork, ownership, and respect among its employees.