Overview

SparkPlug is a pioneering platform that transforms the economics of the retail and restaurant industries by empowering employees as owners. In sectors like consumer goods and hospitality, SparkPlug enables brands to reward key influencers—such as sales associates and service staff—directly for the revenue they generate. By implementing gamified commissions and performance contests, SparkPlug not only drives sales for brands but also fosters employee engagement and economic equity among frontline workers. Headquartered in San Francisco, the company is backed by prominent venture capitalists and aims to redefine the dynamics of in-store influence in a $20 trillion global market. SparkPlug’s mission centers on enhancing employee performance and ensuring fair compensation, ultimately contributing to a more equitable business environment for all stakeholders.