Sport Alliance GmbH, based in Hamburg, specializes in software solutions for efficient management and financial services in the fitness industry. With a client base of over 8,000 including notable names such as FitX and Fitness First, Sport Alliance offers a leading management ERP solution, Magicline, which aids gym operators in optimizing and digitizing their facilities. The company also includes Finion, which provides financial services including membership fee management and debt collection support. Employing more than 350 staff across offices in Germany, Austria, Poland, and remote locations, Sport Alliance is dedicated to driving innovation and digital transformation within the fitness sector. The organization promotes collaboration, values employee input, and fosters a culture of appreciation and direct communication.