Steer by Mechanic Advisor provides a comprehensive suite of software tools tailored for automotive repair shops, integrating various functionalities into a single platform that enhances operational efficiency and profitability. Initially launched in 2006 as an online mechanic directory, Steer has evolved to offer a robust Customer Relationship Management (CRM) suite equipped with features like text messaging, email automation, reputation management, and appointment reminders among others. The mission of Steer is to empower shop owners by removing the complexities of marketing and customer retention, allowing them to concentrate on their core business. Committed to innovation, Steer continuously evolves its offerings to meet the dynamic needs of the automotive repair industry, making it a leader in this space while fostering a collaborative and inclusive work environment.