Subtotal is a B2B SaaS startup focused on transforming the retail experience by connecting shoppers, brands, and retailers through a data platform that enhances visibility and engagement in retail purchases. Their mission is to empower brands to take control of the customer experience in retail by providing actionable insights and integrating with marketing systems. As a seed-stage company, Subtotal values innovation and collaboration, making it a dynamic environment where team members can influence the growth and direction of the company while helping to redefine the future of retail commerce.