tastytrade is a self-directed retail brokerage firm that provides resources and tools to empower individual traders. Launched in 2017, tastylive operates under the umbrella of the IG North America family of companies, which includes a financial media network and a registered Forex broker-dealer. The mission of tastytrade is to create a better trading experience for more people, combining years of institutional-level expertise with a commitment to innovation in the trading industry. The company aims to make trading more accessible and successful through a range of educational and engaging content designed to appeal to the self-directed investor. With a focus on creating an inclusive and collaborative workplace, tastytrade encourages a culture that values diversity and the sharing of ideas.