Thanx is a loyalty and guest engagement platform catering specifically to the restaurant industry. The company assists regional and national restaurant brands in enhancing customer lifetime value through efficient lifecycle marketing automations and personalized loyalty tools, rather than relying solely on traditional discounts. Thanx employs proprietary credit card tokenization technology, which significantly boosts the volume and accuracy of purchase data utilized in its CRM suite. This technology forms the backbone of their app and web-based ordering solutions, which are designed to deliver high conversion rates and encourage repeat business. Recognized for its innovation in foodservice, Thanx has cultivated a strong company culture centered around collaboration, diversity, and open communication, helping it attract top talent and achieve a notable record of employee retention and internal advancement.