Typology is a digital-first skincare brand established in 2019 by entrepreneur Ning Li, rapidly gaining prominence as the top-selling online skincare brand in France and expanding its reach into the UK, Germany, and the USA. The brand's mission focuses on accessibility and quality, aiming to provide a diverse range of products that meet the skincare needs of a broad audience. Typology emphasizes innovation driven by diversity, fostering an inclusive culture where different perspectives contribute to its growth and product development. The company values data-driven decisions and continuous improvement across its operations, from product management to logistics, aiming for excellence in customer experience. With a commitment to quality and sustainability, Typology supports its customers in their skincare journeys, promoting self-care and well-being through effective digital solutions.