Upside is a technology platform designed to innovate the brick-and-mortar commerce landscape by enhancing the value of everyday purchases for users while driving new, profitable customer relationships for businesses. Utilizing advanced methodologies like profit measurement, attribution, and incrementality, Upside enables millions of users to earn significantly more cash back compared to traditional offerings and helps hundreds of thousands of retailers achieve measurable profits. With billions of dollars in commerce flowing through its platform annually, Upside reinvests this value back to retailer partners, consumers, and sustainability efforts. The company is committed to fostering a diverse and inclusive culture, guided by its mission and core values, while continuously striving to improve the experience for both users and merchants.