Overview

Upwave is an analytics platform that specializes in brand advertising, providing tools for brands, agencies, and media companies to effectively measure and optimize their advertising campaigns across various channels, including TV, digital, and social media. The platform offers real-time insights into advertising investments, enabling clients to enhance audience targeting and assess brand lift through comprehensive data analysis. Upwave serves a diverse range of clients, including Fortune 500 companies and major advertising agencies, and is dedicated to demonstrating the value of brand advertising in supporting media and journalism. The company's mission emphasizes the importance of data science in showcasing the effectiveness of brand campaigns. Upwave prides itself on fostering a collaborative work environment, guided by a culture that values both hard work and humility.