VICI operates as a retail platform specializing in women's fashion, including apparel, accessories, footwear, and handbags. The brand is known for its trendy, exclusive collections that resonate with modern fashionistas, offering weekly drops, influencer collaborations, and curated styling options tailored to customer preferences. Founded in 2012 as a family-run business, VICI has expanded its reach significantly, embracing both ecommerce and physical retail locations to enhance customer engagement. The company prioritizes affordability, quality, and outstanding customer service, aiming to create exceptional shopping experiences for its clientele. VICI also values diversity and inclusion, striving to build a workforce that reflects a range of backgrounds and perspectives, ultimately fostering a stronger, more innovative team.