Vividly is a leading Trade Promotion Management (TPM) solution tailored for the consumer packaged goods (CPG) industry. Its platform simplifies trade spend management, from campaign creation to promotion measurement, enabling brands like Liquid Death and Amy’s to optimize their return on investment. With the CPG sector allocating significant revenues to trade promotions—often without favorable outcomes due to outdated methods—Vividly integrates AI, machine learning, and fintech innovations to provide businesses with the tools needed for more efficient trade promotions. The company is committed to transforming the management of trade spend, addressing industry-wide challenges rigorously to empower brands to thrive.