The Voter Formation Project (VFP) is a 501(c)3 organization dedicated to enhancing electoral participation among new and infrequent voters of color. By utilizing data-driven digital communication strategies, VFP aims to engage, register, and mobilize these communities to ensure their voices are heard in elections. The organization prioritizes innovative practices and long-term engagement efforts, striving to build a more inclusive democracy. VFP embraces a collaborative work environment with a commitment to promoting healthy workplace norms, including a four-day workweek. Through its various programs and initiatives, VFP is focused on transforming the political landscape by empowering underrepresented populations to actively participate in shaping their governance.