Wealthfront is a financial services company dedicated to transforming how individuals manage and grow their wealth. The company launched with the goal of providing high-quality investment advice to those traditionally underserved by conventional financial institutions, creating one of the first automated investment platforms. Wealthfront's services now include not only automated investing in personalized portfolios at low fees but also banking features that simplify financial management. The mission is to build a financial system that prioritizes individuals over institutions, making it easier for clients to construct long-term wealth according to their specific needs and values. With a commitment to innovation and a focus on empowering clients, Wealthfront strives to offer a seamless experience in saving, investing, and growing wealth in an ever-evolving financial landscape.