WORTHI is a cultural connections agency that focuses on enhancing brand engagement through an ethnographic marketing approach. The organization emphasizes the importance of understanding and connecting with historically underestimated audiences, utilizing insights into their behaviors and preferences to forge meaningful relationships. By doing so, WORTHI seeks to unlock the business value and cultural influence that these communities have within the broader market. The agency offers a full spectrum of services that span various elements of marketing and communications, aiming to create culturally relevant narratives that resonate with diverse groups. Committed to inclusivity, WORTHI values the perspectives and experiences of its employees, fostering a collaborative environment where creativity and diversity drive innovation.