Yassir is a leading super app in the Maghreb region, transforming how daily services are delivered. Operating in over 45 cities across Algeria, Morocco, and Tunisia, with expansions into France, Canada, and sub-Saharan Africa, Yassir provides on-demand services such as ride-hailing and last-mile delivery. The company is venturing further by introducing financial services that enable users to pay, save, and borrow digitally, thereby supporting the region’s transition into a digital economy. Yassir aims to create a marketplace that meets users' needs while embedding social values throughout its operations. With substantial backing from prominent investors, Yassir values diversity and inclusion, actively encouraging unique perspectives to foster a collaborative work environment.