84.51° is a retail data science insights and media company dedicated to enhancing the shopping experience for consumers. Partnering primarily with The Kroger Co. and various consumer packaged goods companies, agencies, and affiliates, 84.51° leverages first-party retail data from over 62 million U.S. households to create personalized and engaging customer journeys. Their offerings include 84.51 Insights, 84.51 Loyalty Marketing, and Kroger Precision Marketing, all designed to drive consumer engagement and loyalty. The organization prides itself on its commitment to fostering a collaborative culture where diverse opinions are valued, and continuous improvement is a shared goal, creating a dynamic work environment for its associates. Those who join 84.51° can expect to be part of a forward-thinking team that is passionate about data and innovation in retail marketing.