NielsenIQ is a consumer intelligence company specializing in understanding consumer behavior and delivering insights that drive growth for businesses. By combining extensive retail data with innovative analytics, NielsenIQ equips clients with the tools they need to navigate complex market landscapes effectively. In 2023, NielsenIQ and GfK merged, enhancing their global reach and creating a comprehensive suite of solutions that address a wide range of client needs. Their commitment to diversity, equity, and inclusion is reflected in their workforce and product offerings, as the company strives to mirror the diverse communities they serve. With operations in over 100 markets, NielsenIQ aims to empower businesses with data-driven understanding to help them succeed in an evolving marketplace.