YouGov is a global online research company that provides insights into public opinion and behaviors. With a panel of over 27 million registered members, YouGov collects data daily to help businesses and organizations understand what people think and feel across various topics. The company prides itself on delivering accurate and reliable information, gaining the trust of major brands and making its data one of the most quoted sources in the market research industry. YouGov’s mission centers on enabling the voices of millions to be heard, reflecting its commitment to diversity and inclusion within its workforce and research practices. The company promotes a culture of innovation and excellence, valuing accuracy, ethics, and collaboration to drive impactful decision-making.