Fairing is a B2B SaaS company specializing in the collection and analysis of attribution data through post-purchase surveys, aimed at enhancing the marketing insights of Ecommerce brands. Their mission centers on operationalizing direct-from-consumer data, allowing brands to take ownership of their customer relationships. Fairing provides the tools needed for brands to derive meaningful insights from the data they capture, ensuring that consumer feedback is harnessed effectively. The company is supported by a collaborative client base and a network of investors, driving innovations that help businesses optimize their marketing performance amid a rapidly evolving digital landscape. With a focus on data integrity and actionable insights, Fairing is positioned to shape the future of consumer-brand interactions in the AdTech realm.