Goodr creates and sells affordable active sunglasses designed for fun, performance, and style, with a price point of $25. The company's mission emphasizes leaving the world better than they found it, encouraging employees to engage in "Purpose Projects" that align with their personal journeys. Goodr upholds two core values: Fun, which promotes pride in work and celebrating achievements, and Authenticity, which prioritizes genuine interactions over superficial approval. The company fosters a culture of autonomy and accountability, allowing team members to operate in a hybrid work environment, primarily working in office just a few days a week. With a playful approach to communication and tasks, Goodr emphasizes the importance of a vibrant and engaging workplace, making it an appealing option for job seekers who value creativity and a positive company culture.