GroundTruth is a media platform that utilizes real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns for businesses. These campaigns aim to drive measurable outcomes such as in-store visits and online engagement. By analyzing how consumers interact with ads, GroundTruth provides insights into the effectiveness of marketing efforts, helping brands understand their return on investment. The company emphasizes a culture of innovation, teamwork, and results, ensuring that employees are supported through flexible working arrangements and a comprehensive benefits package. GroundTruth values diversity and inclusion, making it a desirable workplace that fosters personal and professional growth.